Travis R. Martin, CPA, MBA

With the ubiquitous white Great Value packages gobbling up shelf-space from national name brands from the likes of Kraft and Smucker’s, some brand-conscious shoppers have begun to turn their back on the world’s largest retailer

The popularity of People of Walmart suggests that Walmart may have a hard time winning over the loyalties of Target shoppers who expect a more “upscale” experience. Even though the site’s original purpose was to poke a little fun at the most extreme Walmart shoppers, People of Walmart has unwittingly become a microcosm for how the public perceives the store.

21st Century Breakdown has essentially been kicked out of the biggest music retailer in the country, and all Green Day can do is say “no, sorry, we won’t make you another record.”

Come on. That’s so NOT rock-n-roll. Green Day is supposed to be the voice of a misguided, disgruntled generation.

With “fight,” “war,” “battle,” “struggle,” “throw-down,” and “confrontation” all officially out as possible ways to describe America’s anti-drug efforts, the country may find itself unable to simply name the problem, much less solve it.

So, now, the Government not only has a drug problem, it also has a marketing problem.

I fight on the front lines in a losing battle. My enemy is small in stature, no bigger than a deck of cards. It has the ability to stealthy move between pockets, purses, and palms. It invades my territory on a regular basis with an impenetrable wall of distraction. I fight it everyday. Sometimes I [...]