Travis R. Martin, CPA, MBA

In the book of Genesis, God ordered Noah to build an Ark and fill it with two of every living creature.
Thousands of years later, Colonel Sanders would tell his KFC employees to grab a wrapper and fill it with two of every animal. I sat down with my very own Double Down Sandwich yesterday. Here’s a bite-by-bite account of the experience.

From an early age, we as consumers have been conditioned by the likes of Chef Boyardee and Chester Cheetah to reach for their products when grocery shopping. We assume that we choose name brands, like Cheetos, over their generic counterparts because the name brands are of higher quality. But is this always the case?