Travis R. Martin, CPA

From an early age, we as consumers have been conditioned by the likes of Chef Boyardee and Chester Cheetah to reach for their products when grocery shopping. We assume that we choose name brands, like Cheetos, over their generic counterparts because the name brands are of higher quality. But is this always the case?

For spammers, the success of any phishing e-mail is predicated on fear. If a recipient is scared into believing that a problem really does exist, they will be more likely to follow the dangerous links. That’s why the latest phishing e-mail, a spoof of an IRS notice of underreported income, could turn out to be a big headache for a lot of people.