Travis R. Martin, CPA

Product placements in movies and television shows have become common thanks to Steven Spielberg and his inclusion of a little-known bite sized Hershey product into his movie, E.T. n this lesson, students learn the basics of product placement.

You can demonstrate the power of anchoring to your classes using this in-class activity, which comes directly from the book Predictably Irrational.

The popularity of People of Walmart suggests that Walmart may have a hard time winning over the loyalties of Target shoppers who expect a more “upscale” experience. Even though the site’s original purpose was to poke a little fun at the most extreme Walmart shoppers, People of Walmart has unwittingly become a microcosm for how the public perceives the store.

If the student-athletes at your school are playing in front of more empty seats than filled ones, maybe it is time to get creative.

Nearly everything I was seeing in the Minor League Ballparks – the wacky promotions, the entertaining mascots, and the carnival-like atmospheres – could easily be applied to high school athletics. Here’s how.

There’s a bizzaro-world of Minor League promotions. A twilight-zonesque place where fans are given their freebie on the way out the door. A place where elderly ushers dressed in drag escort fans to their seats. A place where half-eaten hot dog buns are tossed into the stands. And yes, God help us, a place where the music of David Hasselhoff is used to pump up the crowd.

48 miles of interstate. That is all that separates Minor League Baseball’s Kane County Cougars from the friendly confines of Wrigley Field and the Chicago Cubs. Add a few more miles of Chicago streets and the Cougars’ market includes no fewer than five more major league franchises – the White Sox, Bulls, Bears, Blackhawks and [...]

The South Bend Silver Hawks celebrate Plumber Appreciation Night, among other wacky things, in order to draw people to the ballpark.

KFC may do chicken right, but free chicken? That’s another story. On Friday, KFC issued an apology and a raincheck to angry “customers” who were turned away during a recent promotion for the chain’s new Kentucky Grilled Chicken. The promotion, designed to be the centerpiece of the Grilled Chicken product launch, was fairly straight forward: [...]