Travis R. Martin, CPA, MBA

In this activity, students get hands-on with target markets by creating a fictional person that is representative of a given target market.

This hands-on marketing activity puts a fun spin on distribution channels by requiring students to move a product from point A to point B while navigating a classroom obstacle course.

In this hands-on activity, students develop a new cereal concept for Kellogg’s. The activity starts with students reading a short case about Kellog’s slumping cereal sales (see link below). Then students divide up into groups and conduct market research using surveys or focus groups.