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	<title>Travis R. Martin, CPA, MBA &#187; Major Opportunities</title>
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	<description>Business Lesson Plans and Insight</description>
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		<title>Silver Hawks Find Promotional Inspiration in Plumbers, Mustaches</title>
		<link>http://travisrmartin.com/2009/06/silver-hawks-find-promotional-inspiration-in-plumbers-mustaches/</link>
		<comments>http://travisrmartin.com/2009/06/silver-hawks-find-promotional-inspiration-in-plumbers-mustaches/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 12:39:56 +0000</pubDate>
		<dc:creator>travisrmartin</dc:creator>
				<category><![CDATA[Minor Leagues, Major Opportunities]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Coveleski Field]]></category>
		<category><![CDATA[Lilly Creativity Grant]]></category>
		<category><![CDATA[Major Opportunities]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Minor League Baseball]]></category>
		<category><![CDATA[Minor Leagues]]></category>
		<category><![CDATA[Mustache Awareness]]></category>
		<category><![CDATA[Plumber Appreciation]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[South Bend Silver Hawks]]></category>
		<category><![CDATA[Swoop]]></category>
		<category><![CDATA[The Cove]]></category>

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		<description><![CDATA[The South Bend Silver Hawks celebrate Plumber Appreciation Night, among other wacky things, in order to draw people to the ballpark.
Related posts:<ol>
<li><a href='http://travisrmartin.com/2009/08/lessons-from-the-bush-leagues-applying-the-minor-league-mindset-to-high-school-athletics-part-ii/' rel='bookmark' title='Lessons from the Bush Leagues: Applying the Minor League Mindset to High School Athletics (Part II)'>Lessons from the Bush Leagues: Applying the Minor League Mindset to High School Athletics (Part II)</a></li>
<li><a href='http://travisrmartin.com/2009/07/drying-paint-and-growing-grass-highlight-altoonas-seventh-annual-homage-to-awful/' rel='bookmark' title='Drying Paint and Growing Grass Highlight Altoona&#8217;s Seventh Annual Homage to Awful'>Drying Paint and Growing Grass Highlight Altoona&#8217;s Seventh Annual Homage to Awful</a></li>
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</ol>]]></description>
			<content:encoded><![CDATA[<p>If you were to make a list of professions that deserve a day in the sun &#8211; a fleeting moment of recognition to make up for years of neglect &#8211; plumbing would have to be near the top of that list. Despite the thousands of skilled plumbers out there performing their craft without flaw on a daily basis, the lasting image that many people have of these tradesmen is the unflattering “plumber’s crack” – the half-body under the sink, half butt exposed look that  has become a stereotype for the entire industry.</p>
<p>This negative image was flushed away over the course of one doubleheader on June 17 as the South Bend Silver Hawks, a Class ‘A’ affiliate of the Arizona Diamondbacks, celebrated Plumber Appreciation Night at Coveleski Field.</p>
<div id="attachment_452" class="wp-caption alignright" style="width: 310px"><a href="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/Plumber-Appreciation-at-the-Cove.JPG"><img class="size-medium wp-image-452" title="Plumber Appreciation at the Cove" src="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/Plumber-Appreciation-at-the-Cove-300x224.jpg" alt="Plumber Appreciation Night at the Cove, as Announced on the Display Leading into the Ballpark" width="300" height="224" /></a><p class="wp-caption-text">Plumber Appreciation Night at the Cove, as Announced on the Display Leading into the Ballpark</p></div>
<p>The stadium wide “thank you” to plumbers included a toilet paper giveaway (above and beyond the free tp fans have access to in the ballpark lavatories) and a number of on-field contests that gave fans the chance to become acquainted with the tool of choice for amateur plumbers everywhere – the plunger.</p>
<div id="attachment_453" class="wp-caption alignleft" style="width: 310px"><a href="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/Swoops-Plunger.JPG"><img class="size-medium wp-image-453" title="Swoop's Plunger" src="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/Swoops-Plunger-300x224.jpg" alt="Silver Hawk Mascot, &quot;Swoop,&quot; Waves a Plunger in Salute to Plumbers Everywhere" width="300" height="224" /></a><p class="wp-caption-text">Silver Hawk Mascot, &quot;Swoop,&quot; Waves a Plunger in Salute to Plumbers Everywhere</p></div>
<p>For Marketing Director Amy Hill and her staff, the ode to plumbers is just another promotion in a string of creative gems that are bringing fans out to the Cove.</p>
<p>Earlier in the season, the Silver Hawks generated buzz with memorable themes like “<a href="http://bensbiz.mlblogs.com/archives/2009/04/where_does_the_time_go.html">Ugly Sweater Night</a>” (fans wearing ugly sweaters received free admission), “<a href="http://southbend.silverhawks.milb.com/news/article.jsp?ymd=20090416&amp;content_id=564080&amp;vkey=pr_t550&amp;fext=.jsp&amp;sid=t550">Halfway to Halloween Night</a>” (fans wearing Halloween costumes received free admission), and the recession-themed “Name Your Ticket Price Night” (no costume or sweater necessary, just name your price, man).</p>
<p>And people are still talking about one of last year’s Silver Hawk promotional masterpieces, “<a href="http://web.minorleaguebaseball.com/news/article.jsp?ymd=20080722&amp;content_id=435613&amp;vkey=news_milb&amp;fext=.jsp">Mustache Awareness Night</a>,” an event inspired by pitcher Josh Collmenter’s circa-1970 pushbroom stache’ that garnered an endorsement from the esteemed <a href="http://www.americanmustacheinstitute.org/">American Mustache Institute</a>.</p>
<p>“A good promotion is one that is fun and that fans are going to be able to interact with,” Hill explains, which in turn, explains why on any given night fans at the Cove are likely to be found participating in off-the wall stunts like tossing rings at a plunger, dancing atop the dugout in a ridiculous sweater, or wearing a fake mustache.</p>
<div id="attachment_456" class="wp-caption alignright" style="width: 310px"><a href="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/Big-Underwear-Race1.JPG"><img class="size-medium wp-image-456" title="Big Underwear Race" src="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/Big-Underwear-Race1-300x224.jpg" alt="Swoop Celebrates with the Winners of the &quot;Big Underwear&quot; Race" width="300" height="224" /></a><p class="wp-caption-text">Swoop Celebrates with the Winners of the &quot;Big Underwear&quot; Race</p></div>
<p style="text-align: left;">So, what’s next in South Bend? Having had a Plumber Appreciation night and a Mustache Awareness Night, one can only think that it will be a matter of time before the Silver Hawks combine the two and honor the most famous Mustachioed Plumber of all time: Mario.</p>
<p>Regardless of what Hill and company dream up next, Silver Hawk fans can be sure of one thing: it will be fun.</p>
<div id="attachment_457" class="wp-caption alignleft" style="width: 310px"><a href="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/Toilet-Paper-Race.JPG"><img class="size-medium wp-image-457" title="Toilet Paper Race" src="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/Toilet-Paper-Race-300x224.jpg" alt="Swoop Leads the South Bend Diamond Girls in a Toilet Paper Race " width="300" height="224" /></a><p class="wp-caption-text">Swoop Leads the South Bend Diamond Girls in a Toilet Paper Race </p></div>
<div class="tweetthis" style="text-align:left;"><p> <a class="tt" href="http://twitter.com/intent/tweet?text=Silver+Hawks+Find+Promotional+Inspiration+in+Plumbers%2C+Mustaches+http%3A%2F%2Ftravisrmartin.com%2F%3Fp%3D451" title="Post to Twitter"><img class="nothumb" src="http://travisrmartin.com/wordpress/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/intent/tweet?text=Silver+Hawks+Find+Promotional+Inspiration+in+Plumbers%2C+Mustaches+http%3A%2F%2Ftravisrmartin.com%2F%3Fp%3D451" title="Post to Twitter">Tweet This Post</a></p></div><p>Related posts:<ol>
<li><a href='http://travisrmartin.com/2009/08/lessons-from-the-bush-leagues-applying-the-minor-league-mindset-to-high-school-athletics-part-ii/' rel='bookmark' title='Lessons from the Bush Leagues: Applying the Minor League Mindset to High School Athletics (Part II)'>Lessons from the Bush Leagues: Applying the Minor League Mindset to High School Athletics (Part II)</a></li>
<li><a href='http://travisrmartin.com/2009/07/drying-paint-and-growing-grass-highlight-altoonas-seventh-annual-homage-to-awful/' rel='bookmark' title='Drying Paint and Growing Grass Highlight Altoona&#8217;s Seventh Annual Homage to Awful'>Drying Paint and Growing Grass Highlight Altoona&#8217;s Seventh Annual Homage to Awful</a></li>
<li><a href='http://travisrmartin.com/2009/08/lessons-from-the-bush-leagues-applying-the-minor-league-mindset-to-high-school-athletics-part-i/' rel='bookmark' title='Lessons from the Bush Leagues: Applying the Minor League Mindset to High School Athletics (Part I)'>Lessons from the Bush Leagues: Applying the Minor League Mindset to High School Athletics (Part I)</a></li>
</ol></p>]]></content:encoded>
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		<title>Hot Rod Arms Stall Greenville Drive</title>
		<link>http://travisrmartin.com/2009/06/hot-rod-arms-stall-greenville-drive/</link>
		<comments>http://travisrmartin.com/2009/06/hot-rod-arms-stall-greenville-drive/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 05:28:26 +0000</pubDate>
		<dc:creator>travisrmartin</dc:creator>
				<category><![CDATA[Minor Leagues, Major Opportunities]]></category>
		<category><![CDATA[2009 Baseball Season]]></category>
		<category><![CDATA[Bowling Green Hot Rods]]></category>
		<category><![CDATA[Game Summaries]]></category>
		<category><![CDATA[Greenville Drive]]></category>
		<category><![CDATA[Lilly Creativity Grant]]></category>
		<category><![CDATA[Major Opportunities]]></category>
		<category><![CDATA[Minor League Baseball]]></category>
		<category><![CDATA[Minor Leagues]]></category>
		<category><![CDATA[nggallery id=1]]></category>
		<category><![CDATA[South Atlantic League]]></category>
		<category><![CDATA[Tim Beckham]]></category>

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		<description><![CDATA[Bowling Green, KY &#8211; Minor Leagues, Major Opportunities Game 1 One mislocated fastball. That&#8217;s all that stood between a trio of Bowling Green pitchers and a no-hitter on Monday as the Hot Rods opened up a five game homestand with a 6-1 victory over the Greenville Drive. Newly minted South Atlantic League All-Star Chris Andujar [...]
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<li><a href='http://travisrmartin.com/2009/06/micro-market-beloit-tries-to-snap-up-fans-by-sticking-to-basics/' rel='bookmark' title='Micro-market Beloit Tries to Snap up Fans by Sticking to Basics'>Micro-market Beloit Tries to Snap up Fans by Sticking to Basics</a></li>
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</ol>]]></description>
			<content:encoded><![CDATA[<p><strong>Bowling Green, KY</strong> &#8211; <strong>Minor Leagues, Major Opportunities Game 1</strong></p>
<p>One mislocated fastball. That&#8217;s all that stood between a trio of Bowling Green pitchers and a no-hitter on Monday as the Hot Rods opened up a five game homestand with a 6-1 victory over the Greenville Drive.</p>
<p>Newly minted South Atlantic League All-Star Chris Andujar dealt six innings of one-hit, one-run baseball to improve to 7-2 on the year. Andujar&#8217;s lone mistake came in the second inning when Greenville&#8217;s Kade Keowen deposited a one-out smash over the wall in right.</p>
<p>Offensively, Kyeong Kang and Mike Sheridian did a little yard work of their own for the Hot Rods.</p>
<p>Kang opened the scoring in the bottom of the first with his first homer of the year, a no-doubter of the three-run variety that sailed over the right field wall.  The score would remain 3-0 until the bottom of the third when former #1 draft pick Tim Beckham reached on a one-out walk, stole second, and scored on a Jake Jefferies&#8217; single. Mike Sheridan delivered his team-leading seventh homer in the third with a two-run shot to give the Rods their 6-1 cushion.</p>
<p>The Hot Rods, winners of four straight, remain five games back of the division leading Charleston RiverDogs at 29-28.</p>
<p><strong>GAME NOTES:</strong></p>
<ul>
<li>Attendance &#8211; 2,925</li>
<li>Tim Beckham was also voted to the SAL All-Star team. He leads the Hot Rods in BA (.297) and is tied for lead in RBIs (31).</li>
<li>A label on the back of Tim Beckham&#8217;s batting helmet reads: &#8220;Dat Dude Shawty&#8221; (One of the beauties of Minor League Baseball is that you can actually sit close enough to the players to observe this kind of thing).</li>
</ul>
<p><div id="attachment_398" class="wp-caption aligncenter" style="width: 458px"><a href="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/web-11.jpg"><img class="size-full wp-image-398" title="web-11" src="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/web-11.jpg" alt="SS Tim Beckham and OF Justin Reynolds preparing to lead off the top of the third" width="448" height="336" /></a><p class="wp-caption-text">SS Tim Beckham and OF Justin Reynolds preparing to lead off the top of the third</p></div><br />
<div id="attachment_399" class="wp-caption aligncenter" style="width: 458px"><a href="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/img_4089.jpg"><img class="size-full wp-image-399" title="img_4089" src="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/img_4089.jpg" alt="Beckham surveys the action from the video board in right-center" width="448" height="336" /></a><p class="wp-caption-text">Beckham surveys the action from the video board in right-center</p></div><br />
<div id="attachment_403" class="wp-caption aligncenter" style="width: 458px"><a href="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/web-21.jpg"><img class="size-full wp-image-403" title="web-21" src="http://travisrmartin.com/wordpress/wp-content/uploads/2009/06/web-21.jpg" alt="Baseball Annies: Alive and Well in the Sally League?" width="448" height="336" /></a><p class="wp-caption-text">Baseball Annies: Alive and Well in the Sally League?</p></div></p>
<div class="tweetthis" style="text-align:left;"><p> <a class="tt" href="http://twitter.com/intent/tweet?text=Hot+Rod+Arms+Stall+Greenville+Drive+http%3A%2F%2Ftravisrmartin.com%2F%3Fp%3D396" title="Post to Twitter"><img class="nothumb" src="http://travisrmartin.com/wordpress/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/intent/tweet?text=Hot+Rod+Arms+Stall+Greenville+Drive+http%3A%2F%2Ftravisrmartin.com%2F%3Fp%3D396" title="Post to Twitter">Tweet This Post</a></p></div><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Ftravisrmartin.com%2F2009%2F06%2Fhot-rod-arms-stall-greenville-drive%2F&amp;title=Hot%20Rod%20Arms%20Stall%20Greenville%20Drive" id="wpa2a_2"><img src="http://travisrmartin.com/wordpress/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share"/></a></p><p>Related posts:<ol>
<li><a href='http://travisrmartin.com/2009/03/preview-bowling-green-hot-rods/' rel='bookmark' title='Preview: Bowling Green Hot Rods'>Preview: Bowling Green Hot Rods</a></li>
<li><a href='http://travisrmartin.com/2009/06/micro-market-beloit-tries-to-snap-up-fans-by-sticking-to-basics/' rel='bookmark' title='Micro-market Beloit Tries to Snap up Fans by Sticking to Basics'>Micro-market Beloit Tries to Snap up Fans by Sticking to Basics</a></li>
<li><a href='http://travisrmartin.com/2009/08/lessons-from-the-bush-leagues-applying-the-minor-league-mindset-to-high-school-athletics-part-i/' rel='bookmark' title='Lessons from the Bush Leagues: Applying the Minor League Mindset to High School Athletics (Part I)'>Lessons from the Bush Leagues: Applying the Minor League Mindset to High School Athletics (Part I)</a></li>
</ol></p>]]></content:encoded>
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