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One Round with the Double Down: A Review of KFC’s New Birdwich

In the book of Genesis, God ordered Noah to build an Ark and fill it with two of every living creature.
Thousands of years later, Colonel Sanders would tell his KFC employees to grab a wrapper and fill it with two of every animal. I sat down with my very own Double Down Sandwich yesterday. Here’s a bite-by-bite account of the experience.

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KFC and the Danger of Free: Why the Great Chicken Giveaway of 2009 Wasn’t so Great

KFC may do chicken right, but free chicken? That’s another story. On Friday, KFC issued an apology and a raincheck to angry “customers” who were turned away during a recent promotion for the chain’s new Kentucky Grilled Chicken. The promotion, designed to be the centerpiece of the Grilled Chicken product launch, was fairly straight forward: [...]

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