Students create a product placement for Procter and Gamble in this Project Based Marketing activity.
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When we discuss comparison shopping, I have the students practice the concepts by researching an item that they all have access to – cell phones. The class learns how to compare different service providers, as well as how to use Consumer Reports and internet sites like cnet.com to research product reviews. |
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Copyright © 2012 Travis R. Martin, CPA, MBA - All Rights Reserved Twitter links powered by Tweet This v1.8.3, a WordPress plugin for Twitter. |
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