Travis R. Martin, CPA

From an early age, we as consumers have been conditioned by the likes of Chef Boyardee and Chester Cheetah to reach for their products when grocery shopping. We assume that we choose name brands, like Cheetos, over their generic counterparts because the name brands are of higher quality. But is this always the case?

If the student-athletes at your school are playing in front of more empty seats than filled ones, maybe it is time to get creative.

Nearly everything I was seeing in the Minor League Ballparks – the wacky promotions, the entertaining mascots, and the carnival-like atmospheres – could easily be applied to high school athletics. Here’s how.

The South Bend Silver Hawks celebrate Plumber Appreciation Night, among other wacky things, in order to draw people to the ballpark.

With “fight,” “war,” “battle,” “struggle,” “throw-down,” and “confrontation” all officially out as possible ways to describe America’s anti-drug efforts, the country may find itself unable to simply name the problem, much less solve it.

So, now, the Government not only has a drug problem, it also has a marketing problem.

KFC may do chicken right, but free chicken? That’s another story. On Friday, KFC issued an apology and a raincheck to angry “customers” who were turned away during a recent promotion for the chain’s new Kentucky Grilled Chicken. The promotion, designed to be the centerpiece of the Grilled Chicken product launch, was fairly straight forward: [...]

Sometimes it is best not to think too hard about certain things. For example, it is best for me not to think about why I bought a new $18,000 automobile without so much as kicking the tires, yet every time I go to the grocery store and buy eggs I go through painstaking lengths to [...]