Marketing
Marketing Lesson Plans
Lesson Plans, Activities and Discussion Material for Marketing| Topics | Lesson Description | Lesson Materials | Sample Work |
|---|---|---|---|
| Market Research Product Creation | Cereal Creation Project Students create a new cereal for Kellogg's based on Market Research Cereal Project Description | Case Reading and Instructions - Cereal Creation Project Sample Document - Student Created Survey |   |
| Marketing 4 P's | PowerPoint Discussion Slides for unit on Marketing (saved to PDF to conserve space). Slides roughly follow the Thomson/Southwestern Intro to Business text (6th edition). | Marketing Basics |  |
| Target Market Market Segmentation | Target Market Person Students use the internet and a paper cutout to develop a "person" that exemplifies a Target Market of their choice. Full Lesson Description | Instructions - Target Market Person Resource: Market Segment Listings PowerPoint Notes: Target Markets |  |
| Distribution Channels Channel Members | An "Eggcellent" distribution channel This hands-on marketing activity puts a fun spin on distribution channels by requiring students to move a product from point A to point B while navigating a classroom obstacle course. The product in this case is a hard-boiled egg, which with a little help from a sharpie and some push pins, becomes a loveable “Eggman.” Full Lesson Description | Instructions: An "Eggcellent" Distribution Channel Activity PowerPoint Notes: Product Placement (Distribution) Discussion |  Student Eggmen Used in Distribution Channel Activity |
| Pricing Anchoring Experiment | Lesson: (Price) Anchors Away Students see the concept of anchoring firsthand in this activity (adapted from Dan Ariely's book Predictably Irrational). Full Lesson Description | Worksheet: Anchoring Activity Photos: Products for Anchoring Activity | |
| Product Placement Advertising | Lesson: Product Placements in Movies and Television Students learn to identify product placements and create their own. Full Lesson Description | PowerPoint Discussion: Product Placements in Movies and Television Worksheet: Transformers Product Placement Hunt Instructions: Determining Product Placement Activity | |
| Product Placement (Project Based Learning Version) Updated Jan 2012 | Lesson: Product Placements in Movies and Television Students learn to identify product placements and create their own. | ||
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