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Marketing

Marketing Lesson Plans

Lesson Plans, Activities and Discussion Material for Marketing
TopicsLesson DescriptionLesson Materials
Sample Work
Market Research

Product Creation
Cereal Creation Project

Students create a new cereal for Kellogg's based on Market Research

Cereal Project Description
Case Reading and Instructions - Cereal Creation Project

Sample Document - Student Created Survey

Marketing

4 P's
PowerPoint Discussion Slides for unit on Marketing (saved to PDF to conserve space).

Slides roughly follow the Thomson/Southwestern Intro to Business text (6th edition).
Marketing Basics
Target Market

Market Segmentation
Target Market Person

Students use the internet and a paper cutout to develop a "person" that exemplifies a Target Market of their choice.

Full Lesson Description
Instructions - Target Market Person

Resource: Market Segment Listings

PowerPoint Notes: Target Markets
Distribution Channels
Channel Members
An "Eggcellent" distribution channel

This hands-on marketing activity puts a fun spin on distribution channels by requiring students to move a product from point A to point B while navigating a classroom obstacle course.

The product in this case is a hard-boiled egg, which with a little help from a sharpie and some push pins, becomes a loveable “Eggman.”

Full Lesson Description
Instructions: An "Eggcellent" Distribution Channel Activity

PowerPoint Notes: Product Placement (Distribution) Discussion

Student Eggmen Used in Distribution Channel Activity

Pricing

Anchoring

Experiment
Lesson: (Price) Anchors Away

Students see the concept of anchoring firsthand in this activity (adapted from Dan Ariely's book Predictably Irrational).

Full Lesson Description
Worksheet: Anchoring Activity

Photos: Products for Anchoring Activity
Product Placement

Advertising
Lesson: Product Placements in Movies and Television

Students learn to identify product placements and create their own.

Full Lesson Description
PowerPoint Discussion: Product Placements in Movies and Television

Worksheet: Transformers Product Placement Hunt

Instructions: Determining Product Placement Activity
Product Placement (Project Based Learning Version) Updated Jan 2012Lesson: Product Placements in Movies and Television

Students learn to identify product placements and create their own.
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