Comments on: Marketing Lesson: Product Placement in Movies and Television http://travisrmartin.com/2010/04/marketing-lesson-product-placement-in-movies-and-television/ Business Lesson Plans and Insight Sun, 04 Dec 2011 21:11:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: travisrmartin http://travisrmartin.com/2010/04/marketing-lesson-product-placement-in-movies-and-television/comment-page-1/#comment-271 travisrmartin Tue, 27 Apr 2010 14:34:54 +0000 http://travisrmartin.com/?p=783#comment-271 Thanks for the tip, Erik. And you are right...Transformers is basically a 2 hour commercial disguised as a movie. Thanks for the tip, Erik. And you are right…Transformers is basically a 2 hour commercial disguised as a movie.

]]> By: travisrmartin http://travisrmartin.com/2010/04/marketing-lesson-product-placement-in-movies-and-television/comment-page-1/#comment-270 travisrmartin Tue, 27 Apr 2010 14:33:04 +0000 http://travisrmartin.com/?p=783#comment-270 Thank you for stopping by! I hope find some of the resources useful. I'll be posting more, so check back again. If you have any questions or suggestions, feel free to drop me a line...travis@travisrmartin.com Thank you for stopping by! I hope find some of the resources useful.

I’ll be posting more, so check back again. If you have any questions or suggestions, feel free to drop me a line…travis@travisrmartin.com

]]> By: Christina Spiezio http://travisrmartin.com/2010/04/marketing-lesson-product-placement-in-movies-and-television/comment-page-1/#comment-269 Christina Spiezio Mon, 26 Apr 2010 23:29:23 +0000 http://travisrmartin.com/?p=783#comment-269 Came across your lesson while looking for some materials for teaching product placement! Amazing resources! Thank you for sharing! Came across your lesson while looking for some materials for teaching product placement! Amazing resources! Thank you for sharing!

]]> By: Erik http://travisrmartin.com/2010/04/marketing-lesson-product-placement-in-movies-and-television/comment-page-1/#comment-235 Erik Mon, 19 Apr 2010 21:48:42 +0000 http://travisrmartin.com/?p=783#comment-235 In my opinion Transformers is an example of product placement prostitution. There is a very direct use of product placement and I could say that in terms of marketing it was executed well, but on the other hand the movie is really shallow. You could also encourage students to find placemens that are subtle, but at the same time achieved the "I want to buy this product" effect. Good luck. Erik http://www.brandsandfilms.com In my opinion Transformers is an example of product placement prostitution. There is a very direct use of product placement and I could say that in terms of marketing it was executed well, but on the other hand the movie is really shallow.

You could also encourage students to find placemens that are subtle, but at the same time achieved the “I want to buy this product” effect.

Good luck.

Erik
http://www.brandsandfilms.com

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