• Big Ten extends invitation to 88 more universities, colleges and trade schools in hopes of forming the Big Ten Squared Conference.
  • I thought Strasburg was making his MLB debut tonight. This is an AAAA game.
  • One of the side-effects of growing up watching Doogie Howser is that I now must watch anything with Neil Patrick Harris - even if its Glee.

NOTICE: Downloading Lesson Files from travisrmartin.com

It has been brought to my attention that some are having problems getting the files on the website to download. It appears that if you are using a Microsoft IE Browser, clicking on the files will download them as a .zip file, and when you extract them there is nothing there.

If you are running Internet Explorer, try right-clicking on the file you want and saving it onto your computer. Users of Firefox should have no problem accessing any of the content on the website.

Until I can get this issue fixed, if you are running Internet Explorer, and need a copy something  – e-mail me at travis@travisrmartin.com or leave a comment on the page and I will get you the files.

Thanks~Travis

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Personal Finance Lesson: Investing in Stocks

Learning about stocks is an integral part of any Personal Finance or Economics class. And, regardless of what has

Despite the market's recent downturns stocks remain an important part of any financial portfolio

Despite the market's recent downturns stocks remain an important part of any financial portfolio

happened in the market the last few days, stocks are still one of the best tools for building long term wealth.

In this post, I thought I would offer a few of the PowerPoint slides I use to lead classroom discussions on stocks, as well as a few of the worksheets I use. I will post a couple of activities later on.

Since my Personal Finance classes do not have a textbook, and I’m not teaching Econ at the moment, these slides do not correspond to any particular text. I will place them below in the order that I cover them in class. Feel free to adapt them to your own needs!

PowerPoint Discussions over Stocks

PowerPoint Notes: Investing Expectations (Provides students with an overview of what to expect from stock market)
PowerPoint Notes: Introduction to Stocks
PowerPoint Notes: Financial Statements (Basic introduction of Financial Statements for students who haven’t had Accounting)
PowerPoint Notes: Characteristics of High Quality Companies (Students learn traits of high quality companies)
PowerPoint Notes: Other Investments (Introduces Bonds, Mutual Funds, and “other” investments)

Stock Worksheets

Worksheet: Reading Stock Quotes (Excel Format)
Worksheet: Company Financial Statements (Excel Format)
Worksheet: Company Quality (Word Format)

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Business Lesson Plans: Now Accepting Requests!

One of the goals I had when I started posting my lessons on this website was to share information with the teaching community.

If there is a specific business topic that you would like to see an activity or project for, let me know by leaving a comment below or send me an e-mail at travis@travisrmartin.com. Chances are, I have something in my archives somewhere…and if not, it would give me a great excuse to make something up!

Travis

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Personal Finance Lesson: Mutual Fund Activities

My MBA classes are winding down for the semester, which means two things: 1). I have been sleeping with a copy of Michael Baye’s Managerial Economics and Business Strategy on my head for the past two weeks and 2). I haven’t had any time to post lessons on here.

My last final is on Wednesday, so posting will resume at a more regular rate after that. In the meantime, here are a few mutual funds activities my Personal Finance class has been working on over the past few days.  Enjoy!

Researching and Comparing Mutual Funds
Excel Worksheet: Mutual Fund Comparisons

Students learn the basics of comparing mutual funds by looking up fund information on Yahoo Finance.

Creating Your Own Mutual Funds
Instructions: Creating Your Own Mutual Fund

Students apply their knowledge of mutual funds by creating their own fund. They then “sell” their fund to the class in a PowerPoint presentation.

Sample Slide from Student "Create Your Own Mutual Fund" Presentation

Sample Slide from Student "Create Your Own" Mutual Fund Presentation

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Marketing Lesson: Product Placement in Movies and Television

Lesson Background

In 1982, Elliot lured an alien out of hiding with a bag of Reese Pieces, and a phenomenon was born.  And no, I’m not

ET & Reese's Pieces = A Match Made in Product Placement Heaven

ET & Reese's Pieces = A Match Made in Product Placement Heaven

talking about the birth of the Summer Blockbuster.

Product placements in movies and television shows have become common thanks to Steven Spielberg and his inclusion of a little-known bite sized Hershey product into his movie, E.T. Since then, the practice of product placement has become widely adopted.

In this lesson, students learn the basics of product placement by:

  • Participating in a classroom discussion that includes YouTube clips of popular product placement examples
  • Watching the movie Transformers and identifying product placements
  • Developing a product placement plan for an existing product
  • Discussing the ethical advertising issues surrounding product placements

My main goals for this lesson are to:

  • Have students identify product placement
  • Have students understand why companies engage in product placement
  • Have students look at existing product placements with a critical eye (are the effective or not)

Note: The PowerPoint discussion below contains hyperlinks to clips on YouTube. In presentation view, if you click on the photos, it will bring up the YouTube clip. (Links checked as of 4/19/10).

If you have any questions about this lesson (or any of the other ones posted), feel free to drop me a line at travis@travisrmartin.com or leave a comment below.

Lesson Resources
PowerPoint Discussion: Product Placements in Movies and Television
Worksheet: Transformers Product Placement Hunt
Instructions: Determining Product Placement Activity

Website: BrandChannel’s Product Placement in Movies

Article: “Transformers” a GM Ad in Disguise – MSNBC

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One Round with the Double Down: A Review of KFC’s New Birdwich

In the book of Genesis, God ordered Noah to build an Ark and fill it with two of every living creature.

The KFC Double Down in all of its uneaten glory

The KFC Double Down in all of its uneaten glory

Thousands of years later, Colonel Sanders would tell his KFC employees to grab a wrapper and fill it with two of every animal. The result, the Double Down Sandwich, was unleashed upon the multitudes this past week like a plague of artery-clogging, deep fried locusts.

The Double Down Sandwich isn’t a sandwich in the conventional sense of the word. It’s not even food in the conventional sense of the word. It’s two slices of bacon, two slices of cheese, and special sauce ensconced in two fried chicken breasts masquerading as buns.

If you are keeping count, that leaves the Double Down just one piece of fish shy of having every sea and land dwelling animal accounted for – and that’s assuming there are no traces of ground-up fish in the special sauce.

I sat down with my very own Double Down Sandwich yesterday. Here’s a bite-by-bite account of the experience.

4:57 P.M.
The ordering process for the Double Down Birdwich is pretty straightforward, and revolves around answering one simple question: would you like traditional fried or grilled? To me, that’s like asking someone who drinks whether they would like to have an alcoholic or a non-alcoholic beer.  If you’re going to commit death-by-chicken, you might as well do it right.

Unfortunately, I was informed by my friendly cashier that they would have to fry up a new batch of the “traditional” chicken, so I would have to wait about 7 minutes for my first bite.

4:58 P.M.
To pass the time, I ask the cashier about the Double Down. She tells me that they have been selling well, and that she just learned to make them today. I wonder (to myself) what kind of specialized training is needed to assemble a sandwich with no buns and 4 ingredients.

5:00 P.M.
Taking my seat, I look around the restaurant. There’s one older couple, a younger couple with a child, and an older gentlemen. None appeared to be eating a Double Down. I feel a vague sense of accomplishment for ordering the Double Down – kind of like a fast food Evel Knievel.

5:04 P.M.
My DD arrives. The KFC girl warns me the “sandwich might be hot,” which is a very appropriate warning. If you’ve ever had fast-food, you know that your food “might be hot,” but usually never is. The wrapper reiterates the warning with a “Caution: Hot” label. In looking at the fried beast, I assume that the surgeon general would have a few additional warnings he’d like to see on the wrapper.

There are many "Cautions" KFC could have put on the Double Down. They chose to stick with "Hot."

There are many "Cautions" KFC could have put on the Double Down. They chose to stick with "Hot."

5:05 P.M. (Bite #1)
The sandwich is indeed hot. And the chicken is indeed juicy. The combination has left me with what I am pretty sure are third degree burns on my fingers. I wonder if Stella eats at KFC.

Your insides won't be the only thing that burns.

Your insides won't be the only thing that burns.

5:06 P.M. (Bite #2)
The sandwich is also greasy. My fingers have yet to come into direct contact with the chicken, thanks to the handy paper wrapper, but I still feel like I’m covered in grease.

5:07 P.M. (Bites #3 – 7)
Have you ever had a sandwich where the bun overlapped the meat, and you have to eat through multiple bites of nothing but bun to get to the stuff in the middle? Not a very tasty task. But, replace the buns with chicken breasts, and suddenly going through 4 bites to get to something else doesn’t seem so bad. The Colonel may be on to something here.

5:09 P.M. (Bite #8)
I find the bacon deposit hiding deep in the loins of the fried chicken. It has that classic fast-food bacon taste, meaning that it has the consistency of rubber and a heavy fake-smoke flavor.

5:10 (Bite #9)
Unlike the 11 herbs and spices, which has been a closely guarded secret for decades, the Double Down’s special sauce is easy to decipher. It’s mayonnaise. With some other junk thrown in.

5:12 (Bite #10)
A KFC employee wiping down tables looks over at me. I’m sure she is judging me and my gluttonous order. Instead, she asks me how I’m enjoying the DD. I tell her I am “pleasantly surprised.” She smiles and nods as if to say, “the Colonel knew you would like it.”

5:14 (Bite #12)
The wrapper, which had up to this point been fighting a valiant battle against chicken grease, has given up. I have to tackle the last few bites bare-handed.

Wrappers are for sissies

Wrappers are for sissies

5:16 (Bite #15)
A piece of cheese has broken free from its chicken fried coffin. I attempt to reassemble what’s left of the sandwich, but find that’s easier said than done.

When symmetrical buns are involved, reassembly is easy – you just line up the bite marks. Lining up two half-eaten pieces of chicken breasts is damn near impossible. I wonder if my cashier learned how to re-assemble the sandwich as part of her DD training.

An unsuccessful attempt at reassembling the Double Down

An unsuccessful attempt at reassembling the Double Down

5:18 (Bite #18)
Ordering a Double Down makes you feel a little like Adam Richman from Man Vs. Food. But, as I approach the end of the sandwich, I find I am feeling less like a food-conquering hero and more like a buckethead that just spent $7.00 for a “value-meal” with two pieces of chicken. Is it possible to have buyer’s remorse with fast food? I’m sure in a few hours I will have eater’s remorse.

5:20 (Bite #21)
The sandwich is, unceremoniously, gone. No streamers fell from the ceiling. No bells and whistles went off. And, as far as I can tell, my heart did not implode. For all the fanfare this sandwich has received, the actual act of eating it was  quite mundane.

But, as much as I wanted to hate the DD, I really can’t. To summarize:

Pros

  • If you get it straight out of the fryer, the chicken on the DD is pretty tasty.
  • Buying Double Down Sandwiches paves the way for KFC parent Yum Brands to introduce other ridiculous menu items like the Pizza Hut Burrito Stuffed Crust Pizza.
  • Sandwich is Atkins Friendly with no filling buns to get in your way. 

Cons

  • $4.99 is too much for this sandwich.
  • Like most of the items at KFC, the chicken is the star. Everything else on the sandwich is subpar.
  • God help the person who tries to eat one if these after it has cooled off.

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Accounting Lesson: Accounting Monopoly

Lesson Background
“Accounting Monopoly” is a great way to give your Accounting students practice journalizing business transactions in a simulated business environment. There are a number of different ways to play the game, but the basic idea is to have students prepare journal entries that correspond with the moves they make around the Monopoly board. At the conclusion of the game, students prepare financial statements using the information they have recorded in their general journal and ledgers.

Money Changes Hands During a Game of Accounting Monopoly

Money Changes Hands During a Game of Accounting Monopoly

 You can start incorporating Accounting Monopoly into your curriculum using the materials below and a few Monopoly boards.

If you have any tips and tricks from your own Accounting Monopoly experience, please share them in the comments section below.

Lesson Resources
Instructions: Accounting Monopoly (Includes sheet for Chart of Accounts)
Accounting Forms: Accounting Monopoly (Includes General Journal, Ledgers, & Memorandums)

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Teaching Resource: The Random Person Picker

There’s a classic scene in Ferris Bueller’s Day Off where Ben Stein, playing an Economics Teacher, has a one-way discussion with a class full of bored students.

If you’re a high school teacher, you probably know how he feels. Sometimes you get a class where the students just don’t want to volunteer any information. Or maybe you get one or two kids that answer all the questions while the rest of the class sits there in whatever world teenagers drift into when they tune out.

Screenshot of Random Person Generator

Screenshot of Random Person Generator

One thing that I like to do to get the entire class involved when reviewing material is to use a Random Person Picker. The “Picker” is just an excel spreadsheet with a list of student names and a formula that randomly selects a name from the students on the list. By using this random selection method, I can keep students on their toes, because they never know who may be picked. This also eliminates any tendency I may have to call on certain students (aka – the ones that know the answers) over-and-over.

The spreadsheet itself is fairly simple to operate. You enter the student names in one column, tweak a formula, and then hit “F9″ to generate a random selection. Most of the time I have the students pick a number between 1-5 and then click “F9″ the corresponding number of times. Using this method, they get to see their names flash along the screen and it builds a little suspense for the class.

The instructions on how to use the spreadsheet are spelled out specifically in the actual file, which I will link below.

Resource
Excel Workbook: Random Person Picker

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Personal Finance Lesson: Investing Expectations

Lesson Background
If you have ever taken a high school economics class, you are probably familiar with the stock market game. You know, get $100,000 fake dollars and try to make as much money in the stock market as you can over a six-week time period.

While stock market games are fine, they do have some weaknesses.

Sample Slide from Investment Expecations PowerPoint

Sample Slide from Investment Expecations PowerPoint

First of all, they teach students to have a short term investment horizon. While I haven’t fully subscribed to a “buy & hold” philosophy, I do think novice investors should have a longer outlook than one or two months.

The second problem I have with these games, is they can cause students to have skewed expectations of how the stock market works. Depending on what the student invested in, they may leave the game with the impression that the stock market is an impossible crapshoot or a guaranteed way to make easy money. Neither of these expectations is grounded in reality.

As a starting point for my unit on investing, I like to emphasize the  importance of having the right expectations when making an investment. I use the PowerPoint presentation attached below to lead a classroom discussion about expectations and afterwards I have the students log onto finance.yahoo.com where they practice looking up stock quotes for companies that interest them. 

During the classroom discussion, students are urged to expect the following when investing in stocks:

  • Risk/Return Tradeoff
  • To Own a Piece of a Company
  • Growth
  • To wait for said growth
  • Volatiliy
  • To, possibliy, lose money
  • Conflicting advice
  • Do homework on (and have fun with) their investments

The PowerPoint also touches on the concepts of diversification and stock betas. Each of these will be built upon in later lessons.

Lesson Resources
PowerPoint Discussion: Investing Expectations
Website: finance.yahoo.com

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Personal Finance Lesson: Choosing a Bank

Lesson Background
The last Personal Finance lesson I posted covered the basics of checking and savings accounts. If you missed that one, you can find it here.

In this follow-up lesson, the class discusses some basic pointers on how to choose a bank. After the brief class discussion, the students take part in a group activity in which they combine their knowledge of different bank accounts with some online research to produce a sales presentation for a bank of their choice.

In creating and delivering the presentation, the students assume they are actual employees of the bank giving a sales presentation for their checking and savings accounts. I do not specify an exact layout for the students to follow, since I want them to be able to organize their thoughts on their own. However, I do suggest they cover these topics:

  • Account Fees
  • Interest Rates/Required Balances

    Sample Slide from Student Presentation of First Financial Bank

  • Bank Locations/Hours
  • Account Features (ATM locations, online banking, etc.)
     
  • Bank History
  • Anything else you feel will help you “sell” your bank to the class

After the students present, the class votes on which bank they would choose.

By the time the students research their bank and listen to the other presentations, they should be able to compare/contrast the different types of accounts offered by a number of real banks, as well as their features, benefits, and costs. 

Lesson Resources
PowerPoint Discussion: Choosing a Bank
Instructions: Bank Salesperson Activity
Scoresheet: Bank Salesperson Activity

Businessweek Article: PNC Lures Generation Y with Virtual Wallet

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